Copywriting

Health writing has to be clear, evidence based and well structured. But it also needs to speak with warmth, understanding and humanity. We pull together hard skills (writing copy that is technically and factually correct) with soft skills (using understanding and compassion to write materials that are truly person centred). The result? Materials that go beyond simply providing information, to make a positive difference to people’s lives.

Culture and leadership programme, phase 2

​Working closely with the management team, developing, writing and reworking copy for this resource from NHS Improvement, designed to help NHS providers develop cultures that enable and sustain continuously improving safe, high quality and compassionate care.

What makes us healthy?

​Writing one of the Health Foundation’s quick guides series, this one introducing the social determinants of health. Working closely with the programme lead on concept and structure, interviewing public health experts and writing copy.

Impact report

​Developing the concept and copy for an impact report for the Point of Care Foundation’s Sweeney quality improvement programme, working closely with designers to present at-a-glance outcomes and staff stories.

Using patient experience for improvement

​Writing and repurposing copy and filming health staff experiences for a guide supporting clinical, patient experience and quality teams to draw on patient experience data to improve quality in healthcare. 

My child has a brain or spinal tumour

​​A guide for parents of children diagnosed with brain or spinal cancer published by the Child Cancer and Leukemia Group (CCLG), drawing on in depth interviews with parents (quoted throughout) about their experiences and what they wish they’d known at the time. 

Highly commended, BMA Medical Awards 2017

The judges said:

"This is a difficult subject to condense into a booklet of use to a wide audience, but the authors have done this very well… I particularly liked the emphasis on quality of life issues for the parents as well as the child patient.

Quotes from parents and images of child patients are a running theme throughout this publication and I believe will be as much help to the parents as the medical information listed... they give hope and explain the personal perspective on a situation that would be every parent’s nightmare."